The Role of Event Marketing for Brands

The Role of Event Marketing for Brands

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According to EventTrack 2014, a report published by the Event Marketing Institute, event marketing is one of the world's fastest growing forms of marketing.

While events and tradeshows are not new concepts in the marketing realm, changing technology has transformed the industry and customers value the in-person brand experience now more than ever.

Here are a few other highlights from the EventTrack 2014 report that help paint the picture:

- Outlet for product launches: more brands are ... See More

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